Microsoft announced NEW event for modern software and hardware developers and rebranded PDC as BUILD. And it will take place in Anaheim, California the week of September 13 – 16 for the first developer reveal of Windows 8.

BUILD is the event that shows you how to take advantage of the future of Windows. Get insight on creating touch-centric user experiences, fast, fluid, and dynamic applications that leverage the power and flexibility of the core of Windows, used by more than a billion people around the world.

Learn how to create powerful new apps while retaining the ability to use your existing apps. See how web-connected and web-powered apps built using HTML5 and JavaScript have full access to the power of the PC. Explore how the full power of hardware-accelerated Internet Explorer 10 transforms your experiences with the web. See how the UI was designed to work seamlessly with a diversity of devices and form factors. BUILD is the first place to dive deep into the future of Windows

The registration process has started and you can find more details at http://www.buildwindows.com/