At the recent Mobile Developer Summit which took place on November 2, 2011 at Bangalore Microsoft announced the details of the developer programme for Windows Mobile in India with ‘I unlock Joy’, a unique Application Development and Submission Program, where technology professionals and students get an opportunity to develop applications and showcase creativity.

‘I unlock Joy’ programme for developers has started from November 1, 2011 and will continue till June 30, 2012 whereas the program for students will begin on December 18, 2011 and conclude on March 30 next year.

Developer competitive categories:

• “SUBMIT & WIN” CATEGORY: A registered participant submits THREE qualified Windows Phone Application in the Marketplace and gets a chance to win a Windows Phone. In this category, the Applications must be distinct and of non-trivial utility value for the Application User. A “Spam” or close replicas of existing Windows Phone Applications are disqualified.
• “PORT 2 APPS & WIN” CATEGORY: A registered participant submitting TWO qualified Windows Phone Applications in the Marketplace which are ported from existing Android or iPhone Applications get to win a Windows Phone.
• “WOMEN SPECIAL” CATEGORY: A first of its kind in the developer space. The first 100 registered Woman Developers who submit ONE (1) qualified Windows Phone Application each in the Marketplace qualify to win a Windows Phone each. The applications can be based on Entertainment, Fashion, Leisure, Sports, Recreation or Travel themes.

Student competitive categories:

• “STUDENT” CATEGORY: Calling on the community to be a part of the initiative, the “I unlock Joy” programme is customized to unfold their innovative and creative best and become among the select first few proud owners of the Windows Phone.

The contestants need to build one or more applications using Dev Tools and submit on AppHub. If their apps get certified and published on the Windows Phone Marketplace during the contest period which ends November 18, they can claim goodies like a brand new Windows Phone, certificate of acknowledgment from Microsoft and Windows Phone T-Shirts as well as USB flash drives.

Source: Abhishek Kant, Microsoft India